I find myself often brimming with ideas this time of the year — it may be the new chill in the air or the fresh start that comes along with a new school year. I love sharing my ideas and creating an open, safe space for other people to share theirs in the workplace or…

Every writer has experienced the dreaded marked-up page, filled with edits and comments from multiple sources, sometimes giving conflicting feedback or ignoring the assignment all together. Although most professionals can roll with it (because it’s unfortunately the norm), sometimes it’s almost too much to take. I remember one of the worst mark-ups on an article…

Last week, I spent an entire afternoon creating a PDF on Canva, which both made me feel proud (it looked pretty good!) and also made me die a little inside. I hate PDFs. Truly, PDFs are the worst. I didn’t realize how many people thought otherwise until I worked with doctors and health coaches at…

Hello, and happy July! I returned last week from the two weeks of travel/(unpaid) vacation time to the Netherlands (Haarlem and Amsterdam), London and Dublin. I believe this was the first time in 18 years that I took off two straight weeks to travel and not work at all (the last being my honeymoon). I…

I don’t think I’m alone in saying the end of the year at work is often so hectic, deadline-focused and high-pressure that I mostly want to spend the first week of the new year asleep in a quiet dark room trying to forget the previous three months. (Happy new year! 🎉) Last year’s end-of-year craziness…

If you know me well (or even not all that well), you know that I’m not shy about giving advice — especially advice on how to be strategic as it applies to marketing and careers. I used to be a college professor, and one of the most enjoyable part of my job was talking to…

One of the most frequent questions I get from people is whether – in order to do their job in marketing or get a job in marketing – they need to be on all the social platforms. Most are really hoping the answer is no, and I get it. Social media can be stressful, whatwith…

I recently learned from a friend that her former boss never met with her one on one or gave her feedback on her work (even when she expressly asked for it) for the entire year or so that he managed her. At first I laughed and said “Lucky you!” — but I joke. It’s difficult…

Most of us will face a time in our work lives where we’ll need to figure out how to do something on the cheap – to DIY to get the marketing done. You might be a one-person-band doing all your company’s marketing. You might work for a small business (or maybe you are the CEO…

Last week I kicked off a short series about being bootstrappy! If you’re new this week, first of all, welcome. Second, this series about how to do smart marketing when you have limited resources – whether in budget, human capacity or both. This week, we’ll talk about how to launch TikTok. It’s a little longer…