Uncommon Teal is a consulting company created by Shayla Thiel-Stern, Ph.D., to help clients with marketing strategy, from content to social to digital with special expertise in thought leadership strategy. Thought leadership refers to the messages, content and knowledge that make a person or brand an authority in a particular area — a valuable asset to a company or organization, and it doesn’t just happen organically.
Thought leadership strategy involves honing key messages, agreeing to an authentic voice, creating content to be distributed on multiple platforms — wherever your key audiences is — LinkedIn, trade journals, industry events and beyond. We can help clients focus and intentionally create expert content that will engage the audiences they need to influence.
Shayla will collaborate with you, your team and leaders to develop a strategy and content that works.
Learn more about Shayla
Shayla Thiel-Stern brings decades of experience in digital media and communication to her consulting work. She’s led content and marketing teams at UnitedHealthcare/Level2, ServeMinnesota, Twin Cities PBS and Fast Horse. Clients include Blue Cross Blue Shield, DreamWorks, Hormel, General Mills, Department 56 as well as numerous manufacturing, government policy and B2B clients. Earlier in her career, she was a producer on the team that launched The Washington Post to the web.
Shayla lives in Minneapolis and in addition to running Uncommon Teal, is a teaching professor at the University of Minnesota Hubbard School of Journalism & Mass Communication, and previously was a professor at DePaul University in Chicago. Her articles can be found in popular and academic publications, and she published two books, From the Dancehall to Facebook: Teen Girls, Media and Moral Panic – 1900-2010 (2014) and Instant identity: Adolescent Girls and Instant Messaging (2004).